Friday, October 1, 2010

for the love of type

yeah, maybe i am a copywanker by profession. i only need to write, and by right, i don't even need to bother about font choices or whatever. copywriters usually leave that up to the designer. but thing is, i am a graphic designer at heart. not a good one, but hey, i can still make money out of it - not a total loss of the 4 years in ITM, the sleepless nights, the crying in front of lecturers to pass me for photography, and my mom's money and my dad's traveling to come pick me up and send me randomly to melaka every other weekend/month.

where was i? yeah, font choices. so, being a designer at heart, that indirectly turns me into a typophile by default. i can't even write my shit if my program is not set in a decent font. i can't even read properly if it's not in a decent font. my brother says i have a 'problem' that i sometimes am able to call a typeface just by looking at it. it's not so much a problem. i don't know all the fonts in the world, just my favourites.

sometimes, i'll go to random design or typography sites and if i find something i fancy, i'll fish the internet hi and lo for that particular font. just as i'd do with songs that i hear on random tv shows or whatever. i'm a little OCD that way. and i think it's one of the greatest joys and satisfactions in the world, close next to the euphoria of an orgasm, and the birth of a new baby, and the soft sound of a baby's (about damn time) snore, and the sound of the shutter click on a 5D MarkII, and the smell of a new book, and money, and the epiphany of finding that word you've been trying to find since 9am just before you go to bed, and being able to lie for more than half an hour after a long day's work, and foot massage, and (ok that's a lot of ands and close nexts) .... is finally finding that font that i've been looking for for months.

my obsession is good news for the designers i'm working with too because i'd share my catch with them. and so, now, i'm sharing it with the internet. i don't know why, because i know the people that read this, apart from Zana (who is kinda like me in a way, a writer who is a designer at heart), and my brother and his girlfriend, don't even care about type.

anyway, just sharing my current favorites, just cause it took me ridiculously long hours, countless frustrated moments, and the mad skillz needed of me to harness the power of Google to find them, so .. it feels good to just let out the crazy.

(all these fonts are the result of my recent obsession, except for Avenir. that's been my favorite for a year now and will always be my favorite. oh and caecillia and chunkfive was the outcome from my previous obsession and slab serif fonts like those seems to be the design fad for now)

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